By Old Burrhus Frederic (Skinner) would be proud…
He explains the subtle psychological tricks that can be used to make people develop habits, such as varying the rewards people receive to create “a craving”, or exploiting negative emotions that can act as “triggers”. “Feelings of boredom, loneliness, frustration, confusion and indecisiveness often instigate a slight pain or irritation and prompt an almost instantaneous and often mindless action to quell the negative sensation,” Eyal writes.
Denney Home Place 
Facebook is a good example of Skinner’s powerful application of positive reinforcement. Facebook as one tool out of many for communication is good, but unfortunately many people get addicted to the ‘likes’ they receive for the most trivial comments and links.
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